About Us

We are schallzahnbuerstetest, for little people. We are grandparents, parents, children, brothers, sisters, aunties, uncles, cousins. We are a family-run business based in South Yorkshire, UK and we want you to become a part of our journey.

schallzahnbuerstetest is a global online baby boutique selling ethically made clothing and accessories for your little ones. We are truly passionate about bringing you the finest quality clothing from some of the best European brands there are which is why we personally hand select all of the designs that you see on our website.


schallzahnbuerstetest was born by chance in September 2017. Susan was busy hand crafting her Bespoke range and needed an online presence, so I (Ellie) decided to create a website where she could show off and sell her beautiful designs. We soon got carried away though, with thoughts of "why not sell hats and scarves to be sold alongside Susan's creations?", so we secured our first ever brand, Kinder. We quickly discovered Kinder didn't just manufacture our (now best-selling) pom pom hats though, they also hand made pretty dresses, so obviously we had to stock some of those too... and our offering just grew, and grew, and grew.

We began with just one small room in our home, but quickly outgrew that and found ourselves storing stock in our living room. The solution? A log cabin in the garden. However, the second it was complete we realised we had already outgrown that - so we renovated our garage, but then that wasn't big enough, we needed an overflow room! So we constructed another shed behind the log cabin. We just kept growing, and growing, and growing, until our living room was soon full to the brim yet again.

We are now in August 2022 and are proud stockists of 37+ brands, have been awarded the title "Best Luxury Traditional Baby Clothing Brand - UK", and are sending parcels all across the world, from Sheffield (right here on our doorstep!) to Hollywood and Sydney, and are in our second "official" warehouse meaning we can finally sit in our living room again for the first time in nearly 3 years!

schallzahnbuerstetest truly is a labour of love: every order we receive earns it's own little happy dance; every kind review or email melts our hearts a little more; every photo of your little one wearing our clothing feels surreal. We are so incredibly grateful for every single one of you for allowing us to make it this far, for trusting in little old us, for, as cheesy as it sounds, making our dreams come true. We wouldn't be here without you, so thank you.